Creative isn’t about being a passive observer. Creative is action and constant movement. Stay still and you may not make it.
Extraordinary work doesn’t come from an office. It comes from a life. Tasting something previously unknown. Grinning uncontrollably with someone you met twenty minutes ago, where your only shared language is belly laughter. Find comfort in the uncomfortable and you realize we are a world of people, not disparate hordes of target audiences.
That’s also the whole secret to positioning, by the way. Nobody buys from a company that’s talking to a segment. They buy from one that’s talking to them.
Who am I?
I’m the person who finds the through-line. In a creative department that’s lost the plot. In a founder’s pitch that got the money but isn’t getting the customers. In a brand refresh with two agencies pulling in different directions. The room changes. The job doesn’t: Figure out what’s actually true, say it clearly, and get everyone rowing toward it.
I’m that sick creative who loves presenting to clients. Market research is my jam, positioning is my sport, and a wicked lexicon is my weapon of choice. Pitch work? Hello, that’s me knocking on your office door.
Let’s make something marvelous.
Two ways I work
For startups
Positioning, ICPs, messaging, and a go-to-market story your first customers actually recognize themselves in. Fractional, hands-on, built for founders who need clarity fast.
For creative teams
Creative direction, campaign concepting, and pitch work for brands and agencies that want ideas with a strategy behind them and a point of view up front.
Curious whether we’d work well together?
Grab 20 minutes. No pitch, just a conversation.
Work History
Creative Director, Growth & Brand Strategy / Stealth Startup
GLOBAL
January 2024 to Present
Leading brand and growth strategy for a stealth venture building mobile and digital entertainment products across global and emerging markets. Direct advertising, social campaigns, and digital experiences across comic, console, and mobile properties, using rapid experimentation, AI-enabled workflows, and data-informed creative development to test narrative positioning and identify product-market fit. Focus areas include early-stage product positioning, cross-market audience discovery across diaspora and emerging markets, and building repeatable systems that connect creative decisions to measurable outcomes.
Represented the venture at the United Nations Africa as a creative leader contributing to the Sustainable Development Goals, and at the Games for Change Africa Conference 2026 in Nairobi, Kenya.
Creative Director & GTM Strategist / Independent
GLOBAL
January 2024 to Present
Partner with startups, studios, and global brands across gaming, fintech, and international markets to clarify positioning and direct high-impact creative campaigns. Lead concept development and creative direction across digital, social, web, and experiential channels, translating complex products and culturally nuanced stories into emotionally resonant work. Advise founders and executive teams on brand architecture, messaging systems, and GTM strategy.
Creative Director / RAPP [Omnicom]
SAN FRANCISCO, CA
January 2021 to August 2023
Creative leader for RAPP San Francisco’s largest client, crafting omnichannel campaigns to ensure seamless interaction at every point in a consumer journey, including retention and loyalty. Partnered closely with strategy directors to build upon data-driven insights to create, test, and optimize highly personalized experiences. Directly managed creative team of art directors and copywriters. Lead creative on new businesses pitches, presenting in client-facing role.
Creative Director — Dept Head / Organic [Omnicom]
SAN FRANCISCO, CA
November 2018 to January 2021
Head of Creative department for Organic San Francisco, leading a team of art directors, copywriters, designers, and UX pros. Creatively led and oversaw development of connected digital experiences, with a deep focus on data-driven strategy and UX, as well as a constant drive to create humanity in the virtual space. Led productions for video and photo shoots.
Regional Associate Creative Director, APAC / GTB [WPP]
SHANGHAI, CHINA
May 2015 to August 2018
Senior regional creative for bespoke WPP agency for Ford Motor Company (including Lincoln brand). Created end-to-end campaigns for full product portfolio across the APAC region, including extensive global travel for campaign production, research, and hothouses.
Markets: China, Southeast Asia, India, AU/NZ.
Senior Copywriter / MXM [Accenture]
LOS ANGELES, CA
June 2014 to January 2015
Daily creative lead for portfolio of beauty products. Conceived/developed app-driven site—a first for client. Managed team of designers day-to-day.
Copy Supervisor / CDM [Omnicom]
LOS ANGELES, CA
November 2010 to May 2014
Creative lead for blockbuster pharma brand. Successfully repositioned campaign messaging 3 years post-launch. Conceived winning creative for new pitch on unlaunched product. Developed annual master brand/portfolio strategy throughout tenure.
Copywriter / Hunter
SAN DIEGO, CA
September 2008 to September 2010
Wrote copy for 4 brands on in-house creative team. Developed/launched international and domestic marketing campaigns. Managed/created blog.
EDUCATED
B.A. English
Minor Philosophy
Pennsylvania State University,
University Park, Pennsylvania
August 1999 to December 2002
LAUDED
Effie, Silver
Ford Ranger ‘Science of Truck’
Category: Long-Term Effectiveness
2017
Effie, Bronze
Ford Ranger ‘Science of Truck’
Category: ROI
2017
Spikes, Bronze
Ford Ranger ‘Science of Truck’
Category: Sustained Success
2018
MFA, Grand Prix
Ford Ranger ‘Science of Truck’
Category: Long-term Results
2017
CDM’s Core Values
Cline, Davis & Mann
December 2011