Lincoln Navigator

China Launch

The Brief

To launch the all-new Navigator in a market like China, we needed to bring to life a driver with a vision as tremendous as the luxury SUV itself.

What We Did

Stunning visuals, powerful storytelling, and sweeping backdrops set the stage for the commanding SUV and protagonist, all woven together seamlessly by the Academy Award-winning cinematographer Wally Pfister in the stunning Pacific Northwest.

Running Footage