‘The Journey’ TV Spot
English Version
Lincoln Navigator · China Launch
Giving ambition a vehicle as big as the vision
Above all else.
+85%volume sales, year over year, across the Navigator and Continental launches
#2China became Lincoln's second largest market, after the US
Challenge
Launch the all-new Navigator in China to male entrepreneurs who want to feel big, literally and metaphorically, and stand above everyone else.
Idea
Make the driver the hero. A protagonist whose vision is as tremendous as the SUV itself, shown from a height that puts him above it all.
The Work
Stunning visuals and sweeping backdrops shot by Academy Award-winning cinematographer Wally Pfister in the Pacific Northwest. The Journey and The Arrival spots, in English and Chinese.
‘The Journey’ TV Spot
Chinese Version
‘The Arrival’ Launch TV Spot
English Version
‘The Arrival’ Launch Spot
Chinese Version
Running Footage
