Allergan · Brilliant Distinctions
Rebuilding a loyalty program for a premium audience
28%email open rate
18%CTA click rate, 6% above industry benchmark
Challenge
Elevate an existing CRM loyalty program to compete with aesthetic heavyweights like La Mer and SK-II. Botox, Juvederm, and Latisse were first to market, but consumers no longer saw them with the same reverence.
Idea
Build the program around a woman many aspire to be: elegant, empowering, sophisticated, smart.
The Work
A full facelift of Brilliant Distinctions, with a fresh, modern look and a polished, chic tone, plus cross-branded email CRM campaigns across the entire suite.
