Acadia · Parkinson's Disease Treatment
Winning the pitch by giving silence a voice
Silence is a symptom.
Pitch wonStrategy and creative concept cited as the “deciding factor” by client leadership, securing the account for the agency
Challenge
Parkinson's patients can develop frightening hallucinations and delusions, called PD Psychosis. They're too scared to speak about them, even to their doctors. With no treatment available, doctors weren't asking.
Idea
Make doctors feel the silent horror these patients live in, so they start asking sooner.
The Work
The winning new business pitch for a first-to-market product: messaging and visuals built to show that silence quickly. Click any image for a closer view.
