Creative isn’t about being a passive observer. Creative is action and constant movement. Stay still and you may not make it. Extraordinary creative doesn’t come from an office. It comes from a life—outside the walls and into the world. Experiencing something unfamiliar. Tasting something previously unknown. Grinning uncontrollably, hand-over-your-face smiling with someone you met twenty minutes ago, where your only shared language is belly laughter.
When you learn to find comfort in the uncomfortable, you start to understand that, above all else, we humans have more in common than not. We are a world of people, not disparate hordes of target audiences.
Who am I? I’m that sick creative who loves presenting to clients. Market research is my jam, and I will pun you punder the table. A wicked lexicon is my weapon of choice. Pitch work? Hello, that’s me knocking on your office door.
Let’s make something marvelous.
WORK HISTORY
Advertising/Marketing Consultant & Campaign Strategist / Independent
GLOBAL
January 2024 to Present
Partner with international and domestic small businesses to develop and execute marketing, comms, and advertising strategies. Clients across global markets, such as Uganda, Morocco, Germany, and US; Collaborate with startups to develop Brand Story & Positioning; Consumer & Market Insights; Creative Campaign Concept; Media Strategy; GTM Planning; Served as Campaign Manager for three first-time school board member candidates for the San Francisco Unified School District (SFUSD) for the highly competitive 2024 election year; successfully elected members defeated ten other candidates, including incumbents, vying for four open seats
Creative Director / RAPP [Omnicom]
SAN FRANCISCO, CA
January 2021 to August 2023
Creative leader for RAPP San Francisco’s largest client, crafting omnichannel campaigns to ensure seamless interaction at every point in a consumer journey, including retention and loyalty. Partnered closely with strategy directors to build upon data-driven insights to create, test, and optimize highly personalized experiences. Directly managed creative team of art directors and copywriters. Lead creative on new businesses pitches, presenting in client-facing role.
Creative Director — Dept Head / Organic [Omnicom]
SAN FRANCISCO, CA
November 2018 to January 2021
Head of Creative department for Organic San Francisco, leading a team of art directors, copywriters, designers, and UX pros. Creatively led and oversaw development of connected digital experiences, with a deep focus on data-driven strategy and UX, as well as a constant drive to create humanity in the virtual space. Led productions for video and photo shoots.
Regional Associate Creative Director, APAC / GTB [WPP]
SHANGHAI, CHINA
May 2015 to August 2018
Senior regional creative for bespoke WPP agency for Ford Motor Company (including Lincoln brand). Created end-to-end campaigns for full product portfolio across the APAC region, including extensive global travel for campaign production, research, and hothouses.
Markets: China, Southeast Asia, India, AU/NZ.
Senior Copywriter / MXM [Accenture]
LOS ANGELES, CA
June 2014 to January 2015
Daily creative lead for portfolio of beauty products. Conceived/developed app-driven site—a first for client. Managed team of designers day-to-day.
Copy Supervisor / CDM [Omnicom]
LOS ANGELES, CA
November 2010 to May 2014
Creative lead for blockbuster pharma brand. Successfully repositioned campaign messaging 3 years post-launch. Conceived winning creative for new pitch on unlaunched product. Developed annual master brand/portfolio strategy throughout tenure.
Copywriter / Hunter
SAN DIEGO, CA
September 2008 to September 2010
Wrote copy for 4 brands on in-house creative team. Developed/launched international and domestic marketing campaigns. Managed/created blog.
EDUCATED
B.A. English
Minor Philosophy
Pennsylvania State University,
University Park, Pennsylvania
August 1999 to December 2002
LAUDED
Effie, Silver
Ford Ranger ‘Science of Truck’
Category: Long-Term Effectiveness
2017
Effie, Bronze
Ford Ranger ‘Science of Truck’
Category: ROI
2017
Spikes, Bronze
Ford Ranger ‘Science of Truck’
Category: Sustained Success
2018
MFA, Grand Prix
Ford Ranger ‘Science of Truck’
Category: Long-term Results
2017
CDM’s Core Values
Cline, Davis & Mann
December 2011