Pfizer · Bilingual Health Education
Creating a shared language for doctors and patients
+22%lift in adherence, with improved patient satisfaction scores across pilot regions
Challenge
Help physicians communicate with and treat their Spanish-speaking patients on common health concerns. Health education also limits which models and talent can be shown.
Idea
Skip the limitation. A paper sculpture artist created a community of stunning, realistic figures that carry the humanity of these all-too-common conditions.
The Work
A portfolio of unbranded patient and HCP educational tools for underserved communities, across a suite of Pfizer products including LYRICA® and CHANTIX®. Aimed at both patients and doctors, covering communication roadblocks, relevant idioms, and conversation starters.
