In China, more so than many other markets, family is everything. And SUVs are preferred by most for added safety, comfort, and space for all the grandparents. But finding the right fit for your family can be overwhelming or confusing.
What We Did
We all want to move through the world differently, so each model in the SUV lineup is thoughtfully designed to be intuitive to the specific needs of every type of family. And this kind of brilliant design does not stand alone, with one or two outstanding features. When design is purposeful and considerate, one great idea leads to another leads to another. You might say that Smart Begets Smart.
We created fun, engaging videos showcasing how a few key features of each SUV work together to deliver the personal experience for your own family. As vehicle-purchase decisions are made by all family members together, we used a joyful animation style, offsetting the stress and intimidation that can come with choosing the right SUV for everyone.
