The luxury auto market in China is one of the most highly competitive in the world. Yet advertising campaigns are often busy, loud, and packed with meaningless aspirational imagery.
What We Did
For the launch of the completely redesigned Continental in China, we wanted to create something quietly stunning to cut through the competitor noise, with the same thoughtful gravitas of the luxury car itself. All creative was written and approved by clients first in English, then translated to Mandarin for national broadcast.
