Wells Fargo Foundation · Holiday Food Bank
Partnering with Feeding America to provide 75 million meals for kids
More meals on more tables.
$7.15Mraised, including $3M from Wells Fargo
15,277donors
5,384volunteers
19,039volunteer hours
Challenge
Every holiday season, Wells Fargo partners with Feeding America to help put meals on more tables, and every year the effort has to be bigger than the last. This year had to be the biggest yet.
Idea
Make giving as easy as possible. This year the landing page went beyond listing food collection locations and let people donate money through Feeding America.
The Work
Interactive landing pages and social posts created by my team to support a PR push, including appearances on Good Morning America and the American Music Awards.
