PALFORZIA® Launch
Launching the first FDA-approved peanut allergy treatment
Power up. Take on peanut allergy.
+154%monthly site traffic
+73%user engagement
+1,006%returning visitors
Challenge
Launch the first FDA-approved treatment for peanut allergy to families who’d spent years being told to avoid, carry an EpiPen, and worry. Awareness was near zero.
Idea
Living with a child’s peanut allergy is living on defense. This was the first chance to go on offense. We didn’t need to sell a drug. We needed to give families back a sense of control.
The Work
An integrated launch built around one digital hub, with video, social, display, and on-site content working as a single system.
