Palo Alto Networks
Making cybersecurity feel like possibility, not fear
Two campaigns for two audiences, one shift: from fear to confidence.
Smart Devices, Smarter Security
Making IoT security urgent before the category existed
So bring on the smart. We’ll always be smarter.
Challenge
The IoT security category was still forming and awareness of the risk was low.
Idea
5.8 billion smart devices should feel like progress, but for the people securing them it feels like a losing battle.
The Work
A digital-first B2B demand campaign with responsive landing pages and an interactive DV360 unit.
Secure Imagination
Selling security as freedom to build, not fear
Feel secure enough to innovate, imagine, and build tomorrow, today.
Challenge
Every competitor sold fear, and the audience was the C-suite at IGNITE.
Idea
People don’t buy security for its own sake. They buy the freedom to build and take risks.
The Work
A brand film premiered to the C-suite room, shifting the brand from what security prevents to what it makes possible.
