The Ford Ranger truck is the embodiment of ‘Tough Done Smart.’ We needed to physically manifest this incontestable juxtaposition in highly visual and unforgettable demonstrations.
What We Did
We created the award-winning campaign ‘Science of Truck’ (‘Tough’ in some markets). Alongside the Ranger engineers themselves, we designed a series of extreme tests to demonstrate both the brain and brawn of the truck in memorable, visual ways. Each experiment was completely real, pushing the Ford to the edge of its limits.
Agency
GTB (WPP)
Markets
Developed for Australia, New Zealand, and ASEAN. Also used in UK, South Africa, China, Vanuatu (my personal favorite), and others.
